How Inbound Marketing Works
Inbound marketing works from 4 very simple stages. Attract, Convert, Close and Delight. These are the methods that we use in order to drive more sales for our partners. It's about building a strong long lasting relationship with your customers.
Identifying your buyer persona is the first step in creating an Inbound Marketing campaign. We'll help you identify who your ideal buyer persona is and what types of content we should be creating and publishing to attract them to your website.
We create tailored content for your website based on your buyer persona to ensure that you are easily found and establish thought leadership among them.
Once you have managed to drive these visitors to your website you'll want to convert them into a lead. We'll help optimise your website to do just this, by implementing the right CTA's and email nurturing campaigns to prompt them to the next stages of the journey.
This will enable you to automatically guide them to the next stage of the buyers journey by providing them with relevant and informative content so that you are always at their front of mind.
We've done the hard work of getting those leads, now lets actually close them. Using effective sales enablement tools will help close leads faster and more efficiently. Saving you time and money.
Keep track of all your deals and pipeline to ensure that no opportunities go under the radar.
Through marketing automation we give you the ability to up sell and cross sell to your current customers. We're all about providing excellent services to our partners and we believe you should be able to provide a positive experience for your customers too so that they will keep coming back for more.