SaaS marketing is very different to traditional marketing for a number of reasons. Often the buyer's journey is a long drawn out process with a lot of research and consideration involved. Often their can be multiple decision makers and most SaaS solutions can be complex sales involving integrations and technical queries. Because of this businesses are forced to change their marketing efforts to accommodate the buyer and ensure that they have all this information available to them. With this in mind, B2B businesses should adopt a content marketing strategy as this has been proven to be the most effective form of marketing amongst the B2B industry.
Augmented reality is going to give the customer the ability to experience showrooms and vehicles like they have never done so before. This will enable the customer to gather more information on different specs and features of a car to make a more informed and memorable purchase. Augmented Reality brings the showroom to the customer, allowing them to access and view cars within the comfort of their own home.