SaaS marketing is very different to traditional marketing for a number of reasons. Often the buyer's journey is a long drawn out process with a lot of research and consideration involved. Often their can be multiple decision makers and most SaaS solutions can be complex sales involving integrations and technical queries. Because of this businesses are forced to change their marketing efforts to accommodate the buyer and ensure that they have all this information available to them. With this in mind, B2B businesses should adopt a content marketing strategy as this has been proven to be the most effective form of marketing amongst the B2B industry.
When running a business there are three very valuable commodities that you hold dear as a business owner; money, time and resources. Marketing requires all three of them. Marketing for a business can suck up a lot of time, resources and money if not done correctly which is why a large amount of b2b businesses are beginning to outsource their marketing so that they can see the best return on investment for their marketing spend.