Lets start by answering the first question in the title - “Can blogging help grow my clinic"? The short answer is yes it can. Blogging has a whole host of benefits for dentists, doctors or any medical professional looking to grow their business. Blogging is a great way to help build a strong relationship with your patients. It allows you (the blogger) to show off your work, knowledge and provide free informative information to your client base and audience.
Blogging is one of the most powerful marketing techniques to date. It can be used by clinics to establish thought leadership within an industry and create powerful influence over their sector. By providing your audience consistently with free information your clinic will quickly become the “go to” clinic for your area of expertise. This is because your are always front of mind within your audiences head and they know you know what your talking about from the free information you’ve given out.
In the world of blogging less is more. It’s all about quality over quantity. Publishing 1 or 2 really high quality blogs a month is better than churning out 7-10 every month. Every blog post should be aiming to answer a question or solve a challenge your potential patients might have. Check out our post on buyer personas to understand this better. Each blog post should be written in a language that your patients will understand and you shouldn’t be using industry terminology that no one else but you and your staff understand.
Getting ranked on Google is easy. Getting ranked on page one of Google is extremely difficult. Google regularly scans website to see how much information they are providing and this will factor in to where Google decides to rank your site. (There are also many more factors) Blogging helps build up authority in Google. It shows Google that your website is providing value and information to people and will therefore rank you hire that sites that aren’t. Getting to page 1 of Google will help generate more traffic, more enquiries and more sales.
In order for your blog to be successfully found on Google it has to be written in a certain format. It must contain keyword, internal links, back links, meta tags, alt text on images and be completely SEO optimised to ensure it’s found for relevant search terms. All these things take time and must be done properly or else your blog won’t be found by those searching for it on Google.
Social media is a great way of generating new patients and if your blogging this also gives you a chance to share more information on your social platforms. Publishing great blog posts on Facebook or Twitter will increase engagement rates, shares and clickthrough rates all of which will lead to more sales. Again, this is a great way to build up your reputation as an industry leader and a professional who knows what they’re talking about.
In a nutshell blogging has two main benefits to a business. The first one is that it helps create a strong relationship with their customers. It helps them establish leadership within their industry and become a trusted advisor. The second is that it helps increase sales coming through your website and helps rank your website on Google. If you’d like to learn more about blogging and how it could potentially help your clinic grow get in touch with us - firstname.lastname@example.org